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Lawyer's Marketing Mistake #1: They don't market when they are busy. When we are loaded up with cases, getting the work out is at the top of our to do list. Then the cases are over and we don't know where your work is going to come from. You need to market most, when you are the busiest. And you need to set daily business development activity goals. Take control of your personal marketing strategy...NOW.




Lawyer's Marketing Mistake #2: They don't have a "reputation building" plan. You wouldn't take on a case and then not have a plan for doing the work. Yet, if you ask many attorneys how they plan to expand their reputation and extend their network - you often get vague and general answers. Instead, you need daily, weekly, monthly and annual activity goals and personal action plans. Take control of your personal marketing strategy...NOW.




Lawyer's Marketing Mistake #3: They don't treat their referral network as an asset. If you do great work for your clients, you will be swamped with referrals. Wrong! You need to ask your clients to help you build your business and create opportunities for them to do so. You also need to build close alliances with other service providers and set goals to expand the quality and reach of your personal network. Take control of your personal marketing strategy...NOW.




Lawyer's Marketing Mistake #4: They don't sell clients on what they have already sold them. Too often, attorneys complete a case - and they move on. Remember the purpose of this first case is to get the next case and receive immediate referrals. When the job is over - sell the benefits hard. Then you reap additional work and referrals. Take control of your personal marketing strategy...NOW.